No one asks the question ‘if’ their brand should have a website, it’s since shifted to, ‘What makes a good website?’ and the question is constantly being challenged.
Developers and Designers like our team keep trying innovative ways to capture the eye of end-users, using market research and the mistakes of our industry as a whole.
However their are some constance, some rules that follow each design revolution.
It’s important to remember that we live in an age of ‘less is more’, so with that in mind, ask the following questions when re-evaluating or considering your brand’s website and consider this your foundation.
- Does your website reflect your brand?
- Is it easy to find your business hours and contact details?
- Is the site simple to navigate, and we mean simple?
- Are your product and service offers shown clearly?
- Are people encouraged to sign up to your newsletter?
- Can you see at a glance what your business is all about? What makes you different than your competition?
- Can customers easily make enquiries?
- Does your website feel like an extension of your business environment in terms of look, branding etc?
If you can answer yes to any of the above, you’re starting on the right foot. Otherwise, consider these changes. There’s a reason lists like the above have impact, they’ve been tried and tested by many others, definitely learn from their mistakes.
Good web developers and designers have more than just technical skills, they listen to trends, know when to ignore fads and implement the sea changes as they happen. You could say marketing is a inadvertent minor in our industry.
When considering a web development company, remember that they should be offering solutions to problems you may not have known, providing alternatives and should have your best interests in mind.
Above all, remember that tips like the above are just a piece of the education iceberg, so if you have any questions, don’t be shy to ask. You’ll get a good feel on how they communicate and what to expect if you consider them for your brand.